How to Attract More Customers

Here’s a great article on how to attract customers for your business. The consumer is the life of a business — it’s the reason it exists. To expand your clientele would be to expand your business, your profit, and more.

Attracting customers is one of the top challenges for startup businesses, especially if you do not have any marketing background yourself. However, the principles of marketing are common sense and can get you a long way without excessive expenditure.

1. Know Yourself
Time spent on working out what makes your product or service special (its unique selling proposition) is time well spent because it helps you differentiate yourself from the competition. Clarifying your mission and values will provide you with a framework for positioning your business.

2. Know your Customers
Who is supposed to buy your product or service? Be clear about who you want to sell to. Even if your service or product theoretically could be of interest to almost everybody, pick a customer segment and start marketing to it. Once you have decided on a market segment, it will be easier to decide how to reach potential customers and which channels to focus on.

3. Set a Budget
Making a marketing plan and allocating a fixed budget can help you keep an eye on costs. It is easy to overspend; having a budget will help you focus your mind and your marketing activities. Beware of advertising scams: Unscrupulous fraudsters systematically target new businesses. If a deal sounds too good to be true, it probably isn’t any good at all. Don’t commit to anything over the telephone, and don’t be shy to say “no thank you”.

4. Care for Contacts
Referrals and word-of-mouth are a fantastic way to get new customers. Think about who you know who could help endorse your business. Ask for testimonials, referrals and recommendations.

5. Be Visible
A website is a must for any new business, but it can be simple and inexpensive. The three most important elements are: Your contact details, a compelling offer and an attractive design. The same applies to any other promotional material such as leaflets, flyers and posters.

This helpful information was provided by sme-blog.

4 Business Growth Tips

Upon starting up your business, you likely put a lot of thought into it. You may have asked for help from different advisors, books, website articles, and more. You’ve likely invested a LOT of time and effort into your business JUST to get it off the ground. So… now what do you do?

You might be wondering, “What can I do to grow my business? How can I improve? How do I become successful?” There’s many ways to do this, and in this, we’ll be listing off some of our top 10. Of course, you may need to invest more time, money and sweat in order to do this, but so long as you’re ready, we’re ready to help you.

1. Open another location.
– This may not be the best choice, considering different variables in your environment, but this is often times what comes to mind first to many businessmen. Business owner, consultant, and entreprenuer Nick Malis says, “Expansion isn’t always the best answer. It’s all dependant on your planning, research, and more.”
Here are some valuable tips in consideration of this step:
Look at economic trends, for indications of how your company will stay present and remain profitable.
Make sure you have an AMAZING management team for this location: You’ll need them to get this new location up and running.
Determine financial options. Figure the best way to obtain money for your location. Perhaps you need a loan? Don’t have the credit for it? Don’t worry, we have a business credit program.
Choose a GREAT location for THE BUSINESS. Not for what is the cheapest and easiest, but rather for what’s best for business.
Make sure you manage to keep a profit, as well as a steady growth throughout the years.

2. License your product.
– If you have a branded product, or a sort of service, this can be a GREAT low-cost growth method. Not only does this help your growth IMMENSELY, but it also minimizes your risk, and has an incredibly low price in comparison.

3. Do Google Adwords Testing
– One of Google’s best features is it’s AdWords program that allows for low-cost advertisement on one of the world’s biggest audiences. In comparison, it takes usually a few thousand dollars for a good advertisement campiagn, but with Google AdWords, it takes a few hundred dollars at most. And it reaches thousands of people, if not HUNDREDS of thousands! If you need assistance in starting up an AdWords campaign, there’s plenty of courses online to teach you!

4. Look at yourself as one of the best!
– You’re only as successful as you make yourself out to be. Don’t let your business make you closed-minded, make yourself think you’re one of the best in the business, and then behave accordingly. You need to work on a positive mindset, or else you will inevitably fail!

Opening an IRA for your Future

Do you want a retirement account that you can save tax on? If so, then you should set up an IRA. Specifically, a self-directed IRA.

So.. would you want a Roth IRA, or a Traditional IRA? Well, it all boils down to your preference. If you want to have a tax-advantaged IRA, then you want to have a Traditional IRA. If you want to have a tax-free IRA, then you want to have a Roth IRA.

Next, you want to find a place to invest your retirement account in to. More often than not, people become invested in a brokerage account, whether it’s on their own will, or not. A lot of brokers/retirement account custodians tell you, “You can’t invest in anything but the market! A brokerage account is where a retirement account is invested, no if’s and’s or butt’s!” Well, that’s not true. They call it a “self-directed” IRA for a reason. You’re meant to direct the funds to invest wherever you’d like. The issue stands in that most custodians don’t care about your wants, only about the money. There are VERY FEW custodians that’re actually truthful, and let you invest your IRA wherever you’d like. It’s recommend you AVOID a brokerage account, as the stock market is unstable. People have lost more than 75% of their retirement account over the last few years, and it’s all because they were invested in the stock market.

Now, you have your basic outline down. It’s time to actually open the account. Setting up a self-directed IRA can be a difficult process, as finding the correct custodians, and setting up the IRA so you can direct your funds properly can prove EXTREMELY tiresome. You need to fill out a rather large sum of forms, as well as get the correct structure of your IRA to be able to invest your retirement wherever you want willingly. Fortunately, Fortune DNA knows of TRUE self-directed IRA custodians, so if you’re needing help with controlling YOUR future, feel free to call (702) 637-4040!

The last step is to dream of your retirement. You’ll save TONS on your retirement through utilizing an IRA. Start thinking about how you’re going to spend your blissful retirement! Will you get an RV, and explore the country? Or will you spend it on building your dream house? It’s up to you!

If you’d like more information on how to set your IRA up properly, call us for information at (702) 637-4040!

Small Business Tips on How to be Successful

The Small Business Tips on How to be Successful

1. Deeply examine your competitor, as well as the strategies and various steps they used/took to do well.

2. Try innovation. Look to improve upon your products, or look to introduce new products. This can often help small businesses flourish and have a great year.

3. Remember to focus on finding solutions rather than stressing and dwelling CONSTANTLY, thus destroying your efficiency. You should have a deep understanding of what went wrong in the past year and take steps to improve upon it.

4. Remember not to repeat your mistakes! A business should be a constant learning process — there should be no repetitive trend showing if you’ve had it happen before!

5. Take a look at some opportunities/steps to expand your business. Whether that be through opening a new location, hiring a new set of employees, or raising capital. If you’re looking to raise capital, bear in mind that Fortune DNA offers an unbeatable business credit program. We have lists of vendors you can use to build your credit, and we show you the exact way to do it. If interested, call (702) 637-4040 for more information.

6. Finally, take a look at what you did correctly, and continue to do so! If it worked before, there’s a high chance it’ll work again this time around.